MY NAME IS MATT WILLIAMS. I WAS FIRST KNOWN AS DJ LOKY, THEN IN 2019 I CREATED THE LIT-UP BRAND AS A RADIO STATION AND THE IDEA WAS TO USE MERCHANDISE AS A WAY TO PROMOTE MY PURPOSE; LET YOUR LIGHT SHINE FROM MATTHEW 5:13. WHEN I WASN'T ABLE TO MAINTAIN THAT DUE TO MEDICAL REASONS. IN JUNE OF 2020,